Understanding Marketing 101
M arketing is a psychological device we use to make targetted people act in the way we desire. It is also about announcing the world that we exist. From a child crying for milk to a boy/girl trying to garner the attention of his love, marketing is omnipresent. I may not be sophisticated and comprehensive in describing my experience. But that is because of the vastness of the field. Even worse, I may be reducing the whole universe of marketing into a few anecdotes and metaphors. Be that as it may, let me pour out my experiences from my understanding. Marketing is super-efficient when we anchor it on trust. Humans are interesting social connections. If we think of how we recommend movies, books, songs, restaurants, etc., it is evident that we trust the judgement of the person recommending it to us. But what compels a person to recommend a product? It is the experience that makes one recommend something to someone. Think of this as an uncontrolled nucle...